Last modified: 2021-11-30
Abstract
This paper aims to address conceptually, how social science education might drive a marketing mindset to shape students’ interest in entrepreneurship. The external environments might influence the social science education curriculum and one’s way of thinking and mindset. Factors like social relationships, education, culture, community, technology, geography, economic conditions, and political system will expose someone to different experiences in life, resulting in different perceptions of marketing and entrepreneurial activities as a whole. Someone with limited ability to recognize consumer behavior, the market, and the current trend might struggle and might find that entrepreneurial activity is hard, risky, and unattractive. In contrast, someone with a good marketing mindset might have the confidence to practice entrepreneurship. Thus, it might build their interest in entrepreneurship. This paper laid down a discussion of the previous literature and providing a major argument on social science education, marketing mindset, and entrepreneurial interest.